MARIANA BAKER RESUME

Education

Bonch-Bruevich Polytechnical Institute, St. Petersburg, Russia
B.A. in Computer Science

Platt College, Newport Beach, CA
Certificate in Graphic Design and Multimedia

Technical Skills

Adobe Creative Suite 5, ActionScript, Flash Lite, Microsoft Office Products, Base Camp Management Software, Objective C, Content Management tool (Drupal), Product Creation, Branding, Social Media Marketing, Blogging, Hootsuite Social Media Platform, SEO, Visio, Social Media Listening tools, Google Analytics, UX Design.

Professional Summary

Online Art Director with 14+ years of multi-media experience as an online producer and interactive art director; highlights include:

Experienced in web site design and production, content development, management, and brand building.
Creative strategy and direction.
Digital storytelling.
Content strategy.
Social media and community management.
Development of social media and community management guidelines, best practices, and protocol.
Experienced in launching new processes, building teams, to content strategy and deployment.
Leadership and management experience.
Ability to lead projects from concept to completion.

Experience

Consulting, Los Angeles, CA 01/2011 – Present
Interactive Producer/Interactive Designer

Specialized in branding, creative interactive solutions, UX strategies, and designing multimedia projects, content development and online promotional programs.

Mattel Digital Network, Mattel Inc., El Segundo, CA 04/2008 – 01/2011
Interactive Producer, Art Director

New Media Online Producer and Art Director for Hot Wheels, Video Girl, My Scene, Max Steel brands.
Created new game concepts.
Supervised game and website development in different stages including wireframes
Oversee artistic design of online advertisement, web sites, illustration and online games .
Supervised Flash and HTML development.
Obtained feedback and approvals from Brand Marketing Director and Creative Director, Mattel Online. Lead creative brainstorming sessions.
Provided time estimates and kept track of production time line.
Supported QA team and updated web site content using CMS tools.
Developed strategy for Mattel Social Media Division.
Supervised internet and external design and development team.
Managed Google Analytics reports.
Provide leadership guidance to build working relationships between various Mattel departments, especially the art department and marketing team, as well as numerous vendors and senior management.  I had to be organized and keep up a constant flow of written and verbal communication in order to meet deadlines consistently.  Sometimes I had to work under pressure and rely on my personal charisma to both keep things on schedule and also maintain my professional ethics and integrity.

Sites:
http://www.maxsteel.com
http://icanbe.barbie.com
http://www.barbie.com
http://myscene.everythinggirl.com/home.aspx
http://barbie.com/videogirl

DRAFTFCB Ad Agency, Irvine, CA 04/2007 – 10/2007
Creative Designer (contract)

Created various online marketing solutions, including customer-focused websites, flash presentations, banner ads, conversion-centric landing pages, and email marketing.
Artistic design for print material.

Philosopher Garden Inc., Irvine, CA 2004 – 2007
Owner, Creative Director (Apparel and Fashion)

Oversaw creative development through all phases of art/design production for T-Shirt Fashion Collection.
Functioned as art director, maintaining conceptual continuity through layout and design of each season.
Developed and supported company web site, print, multimedia and advertising materials.
Managed vendor relations, including printers, paper suppliers, copywriters, photographers, and illustrators.
Responsible for budgets, revenues, P&Ls, and new business development.
Established and maintained the creative vision on projects both on- and offline.
Developed and synthesized brand strategy, business goals, user experience and technical considerations.
Lead a team of 5 designers and content specialists
Artistic design for print Advertisment material.

Korbel Media, Los Angeles, CA 2004
Freelance Creative Designer

Created look and feel for Kenwood Vineyards web site.

Insight Interactive, Los Angeles, CA 2004
Contract Creative Designer, Art Director

Created various multimedia and print presentations, media loops for clients: Lilly Icos LLS, Colombia University (Medical Dept.), and Insight Interactive web site.

Eeye Digital Security, Aliso Viejo, CA 2000-2004
Creative Director

Directed web and graphic design for major internet company.
Supervised team of web designers and programmers, consulted with top management on strategy and tactics.
Developed integrated approach for interactive work, which complemented traditional strategies.
Created print and electronic advertising campaigns giving the company initial sales in a highly competitive environment.
Designed a wide range of marketing materials, brochures, commercials, e-mercials, and online product demos.
Reduced costs for company by coordinating freelance talent.
Actively consulted with clients, acting as the main point of contact for deliverables.

Bozell Ad Agency, Costa Mesa, CA 1999 – 2000
Senior Art Director

Developed design concepts for national advertising campaign including print ads, press kits, POP displays and posters.
Developed cross pollination program, partnered with organizations in promotions.
Created and maintained budgets and reported on success of programs.
Lead a team of 6 multimedia designers.

Provided guidance to art department, supervised design team, met with clients, implemented Flash e-mercials and commercials; supported online marketing campaign for clients including Toshiba, WebMD, and Beckman.

Philips Design, Eindhoven, Netherlands 1999
Contract Senior Art Director

Worked on a team designing the Flash interface for corporate website, product presentations.

Keane Inc., Marina Del Rey, CA 1998 – 1999
Lead Creative Designer

Developed design concepts, implemented interface structures and Flash web sites. Clients included Energizer, Gundam Wing, Kean, and Disney Online.

Universal Studios, Universal City, CA 1998 – 1999
Flash Designer for Verve Record Company

Created web sites for artists including Regina Carter and Howard Stern.

Disney on Line, North Hollywood, CA 1998
Flash Designer for Disney Web Site Travel Section

Worked on interface design, banners, and Flash presentations.

Integrity Training, Anaheim Hills, CA 1997
Macromedia Flash 3 & Flash 4 Trainer (contract)

Taught Macromedia Flash.

Cosmoslink Internet Provider, Brea, CA 1996 – 1997
Webmaster

Met with clients, clarified and refined specifications and concepts, and implemented custom sites and services.

Certification and Training
Certificate, Hootsuite Certification Program
Course in C and C++ Programming, Irvine Valley College, Irvine, CA
Course in Ceramic Sculpture, University of CA, Irvine, CA
Course in Creative Writing, University of CA, Irvine, CA
Practicum in Art History, Hermitage Museum, St. Petersburg, Russia

Awards
Golden Web Awards
Macromedia Flash Site of the Day

Contact

Marianna Baker
Irvine, CA 92603

949 4332632
bbidesign@icox.net

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